A lot of us end up with the same problem and don’t have language for it:
We don’t just have “an audience” anymore, guys, we have multiple versions of one.
Friends from old jobs.
People who met us through one niche.
Clients who only know the polished, professional side.
Internet strangers who only know the unfiltered version.
And suddenly we’re stuck with questions like:
- How do I speak to all of these people without losing my voice?
- How do I share honestly without oversharing?
- How do I show up as one person… when my life has had 10 different eras?
At least, that was the tension I kept circling.
What I Did When My Audience Got “Too Mixed”
Over the last five years, my audience has grown in some pretty unexpected directions.
What started with Houston pop-up roots, then turned into designing logos and consulting … turned into legal cannabis work .…
add in some live streaming and now…
Well,
I’ve got a community that ranges from people we could never publicly describe
all the way to 10k-follower CEOs on LinkedIn.
It’s a mix.
A funny, complicated, deeply human mix.
And it had me asking, over and over:
- How do I speak to all of these people without losing my voice?
- How do I share honestly without oversharing?
- How do I show up in a way that feels real, not performative?
- How do I create something that feels welcoming for everyone who found me along different chapters of my life?
The answer I kept coming back to was simple:
I need one place that can hold the whole story.
So I picked up a new side quest:
Access Side Quest
A space that isn’t limited to one niche or one version of me.
A place where all of it:
the cannabis world, the creative work, the consulting, the writing, the streaming, the evolving, can live together without feeling disjointed.
Not a polished brand persona.
Not a fricken highlight reel.
Just a central home where I can show up as the same person no matter who’s reading.
But I knew a “home” wasn’t enough. It needed rooms.
So I built a structure that could handle all the different ways I communicate:
- 🍷 Sips : quick, emotional hits: prompts, small reflections, tiny check-ins.
- ✨ Sparks : the “how”: frameworks, guides, behind-the-scenes, rituals.
- 📖 Stories : the long-form essays and honest narratives.
- 🌱 Seeds : the takeaways, tools, prompts, resources, and next steps.
That’s how I blended a very diverse audience into one connected ecosystem without forcing myself into a single, flat version.
How You Can Use This For Your Own World
You don’t need a cannabis brand, a stream setup, or five different hustles to use this.
You just need to be honest about two things:
- Your people are not one type of person.
- You are not one type of person.
Instead of shrinking yourself to match one slice of your audience, try this:
1. Name the real problem
Ask yourself:
- Where do people find me?
(Job, socials, old projects, new projects, etc.) - Do they all see the same version of me … or different ones?
- Where do I feel the most “split” or performative?
Write it down. That’s your fragmentation.
2. Create
“one home”
This can look like:
- A simple landing page
- A portfolio site
- A Notion hub
- Or a full website like https://monasmedia.com
The point isn’t perfection.
The point is one U.R.L. where all your roads lead back.
3. Build
your own content pillars
You don’t have to copy Sips/Sparks/Stories/Seeds exactly,
but you do need categories that make your brain and your audience relax.
For example, you might use:
- Check-ins : short thoughts / prompts
- How-To’s : tutorials, frameworks
- Deep Dives : essays, breakdowns
- Resources : templates, links, recommendations
The names can be playful, serious,
branded, or plain.
What matters is that you know where each idea belongs.
and your readers do too
4. Give
people multiple
ways to enter
Not everyone wants a 2,000 word essay.
Not everyone wants a tweet length thought.
When your content has layers:
- The “busy but curious” reader
can start with a Sip. - The “I want to learn” reader
can go straight to a Spark. - The “I need to feel seen” reader
can sit with a Story. - The “I want action steps” reader
can skip to Seeds.
Same person, same voice, different doors.
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